Straighter-talking, harder-working comms
For universities

From seasoned copywriters who specialise in writing
for higher education

Copy Audit

Not sure if the words your uni’s putting out into the world are working hard enough to connect with people? We’ll walk you though what needs to change step by step

Compelling Course Copy

You’ve got brilliant degrees you want to shout about. But boring or not well-thought-out copy on your course pages isn’t doing that justice. Let’s get that sorted

Content That Connects

Got some research to communicate outside academia? Or an innovation story to tell? We can help you get your messages out to bigger audiences with some brilliantly-conceived articles or case studies

It has been a real pleasure to work with Jo and her team on a variety of university brand and marketing projects over the years. Whether it’s been articulating our brand positioning and values, writing our tone of voice guidelines or describing the strengths of our courses, the writing they come back with always demonstrates a deep understanding of our audiences, our brand and the HE sector.
Sarah Amphlett, University of Bath

If you’ve ended up on our site (welcome), we’re gonna hazard a guess it’s because your uni has some pretty fantastic stories to tell. Bet your courses are worth shouting about too, right?

But finding and telling those stories, and promoting your courses in clear and interesting ways – can sometimes feel like a mountain-sized task you’re not quite sure how to go about climbing.

How do you get going with it all? How do you get clear on the things you want to be known for? How do you make sure the way you talk about your courses and research properly speaks to the people you want to reach?

Particularly when you’re up against it – with demands coming left, right and centre from different academics and teams.

Not surprisingly, ‘make our course copy better’ or ‘sort out a regular flow of content’ are tasks that just keep falling to the bottom of the list.

But what if there was an easier way? (Spoiler: there is)

Hello. I’m Jo from All Things Words…

…a specialist micro-agency based in Bristol, that writes for unis all over the country and further afield.

We work with HE marketers like you to banish the blah – with copy and content that helps you attract more students, build more fruitful partnerships, and communicate vital research that sparks curiosity and powers progress.

Let’s get started

There’s a reason I keep coming back. Jo and her team always take us from copy that’s not targeted or focused enough, to crystal clear content that works in exactly the way we need.
Julia Weston, University College London