One of the two big universities here in our home town, UWE Bristol is a rising star in the league tables – with a gold rating for its teaching and in the top ten for student satisfaction.
But with competitor fierce in the sector, they needed their brand to evolve with them.
So in 2015, we partnered with their marketing team to create a new tone of voice and messaging framework, as part of a major brand overhaul, to capture their ambitious ethos and outlook.
Their ‘confident, vibrant and straight-forward’ way of writing has since been applied across everything from prospectuses and course entries, to magazines and strategy documents. And we’ve been asked to help with the writing on many of those, as one of the uni’s long-standing copy partners.
“We have been working with Jo for around six years on creating course copy. She has a great understanding of our products, our tone of voice and the wider University. Jo is excellent at managing relationships with our clients, often multiple stakeholders at one time, making the process seamless. Jo has a great way with words, and the copy is well received by us and our stakeholders.”Caroline Patton, UWE Bristol
As part of their tone of voice project, we developed some guidelines to bring more consistency and impact into how people write across UWE Bristol.
We’ve contributed regular articles to their staff magazine.
And edited high profile documents like their strategy.
We’ve got involved in on lots of digital content, too, including student stories.
And hundreds of course descriptions, to articulate the benefits of studying different subjects at UWE Bristol.