No more making do
with so-so copy
Let’s get your comms working harder
Ok, so you’ve got lots of good things to communicate (like great courses and much-needed research). But you still need to convince potential students, academics and business partners it’s worth listening.
They need to get what your uni’s about, and what you have to offer, and feel inspired and excited to act on the things you’re sharing with them.
If you were in a room (or Teams) together, you’d more than likely know what to say. You’d know how to convince them.
But you’ve got to distill that onto a page. Into a case study or an article or a course description.
And to do that well, you need the right words.
That’s where we come in.
Bye-bye boring blurb. Let’s find the words that’ll hook people in and keep them reading:
Copy Audit
Copy full of academic gobbledegook or just feeling a bit boring? We’ll walk you though what needs to change, step by step
Compelling Course Copy
You’ve got brilliant degrees. But your course pages aren’t doing them justice. Let’s get that sorted
Content That Connects
You want to get people excited about your research, innovation or student experience. Get us to help with some well-thought-out articles, case studies and stories
I recently worked with All Things Words to transition our research content onto our new website, and was delighted with the results. It was extremely useful to work with a professional writer who knows the education sector so well, and could advise us on the best way to present what we do to an external audience.
Rajani Naidoo, University of Bath
Whatever you’ve got to communicate, really it boils down to this one thing:
Why should people care about what you have to say?
When there are countless other unis doing brilliant things out there – and probably fairly similar things to you.
Why should prospective students or business partners listen?
It’s not enough to just talk about what you do clearly. You need your brand and ‘the things you want to be known for’ to shine through. So that people instantly get a feel for what it’s going to be like to study or partner with you – and feel compelled to take the next step.
How d’you do that? How do you shine a light on the things that make your uni the right choice for someone?
It all starts with the words you use. On your website. In your emails. On social. Every sentence you put out (and the way you put them together) needs to show people who you are, and nudge them that little bit closer.
Ready to get your hands on that kind of copy and content?
