Want to write copy like a pro?
Remember:
N Nit-pick over every single word
O Opt for clear over clever
W Whittle out long-windedness
A Always remember your reader
F Find interesting(er) ways of saying things
F Fling grammar (gently) out the window
L Leave the navel gazing behind
E Edit ruthlessly – and then edit some more
A Always keep your end goal in mind
L Linger on the details
L Lose words without losing the meaning
O Open strongly (and then keep ‘em hooked)
W Weave in emotion with stories and examples
E Elevate your message with clear, straightforward copy
D Do it all every day to hone (and have fun with) your craft
Want to write copy like a pro?
